How TROWENT Works
STEP 1 – Smart Access Cards Are Created
Visitors pre-register and create their smart access cards—eliminating the need to queue or manually exchange information at the venue. Cards can be prepared in advance or on-site.
STEP 2 – Troreader Smart Devices Are Activated
Our digital platform places Troreader smart readers at key locations such as booth entrances and meeting tables. Attendees use NFC, QR, or barcode-enabled smart cards to interact with them seamlessly.
STEP 3 – Digital Handshakes Occur
Forget bulky marketing materials—visitors and exhibitors exchange digital content instantly. Visitors receive all relevant information with a simple tap, while exhibitors collect valuable visitor data.
STEP 4 – From Data Exchange to Sales Conversion
Exhibitors access real-time visitor profiles and lead data via their dashboard. This makes identifying qualified prospects easier than ever, empowering sales teams to take immediate action.
Eco-Friendly and Sustainable
As more companies seek greener solutions, TROWENT offers a sustainable alternative to traditional event materials. By replacing printed brochures with digital smart cards and cloud- connected readers, the Trowent Platform helps reduce carbon footprint while streamlining the attendee experience. With NFC, QR, and barcode technology, there's no need for paper-heavy resources.
TROWENT for Visitors
No more waiting in lines or collecting stacks of brochures. With TROWENT, visitors enjoy a seamless experience:
No need to download apps or scan multiple booths
Easy-to-use smart access cards guide them through the event
Visitors instantly receive digital content tailored to their interests
All interactions are summarized in a personal Daily Digest
Visitors also share their digital identity with exhibitors by simply tapping their smart cards.
TROWENT for Exhibitors
TROWENT enables exhibitors to:
Present their products and services flawlessly to a targeted audience
Engage with potential customers during and after the event
Access instant data and statistics to enhance follow-up
Avoid missed sales opportunities by capturing qualified leads automatically
Save on printed materials and logistics, and easily export CRM-ready data
TROWENT for Organizers
Maximize your event’s value by delivering rich engagement and analytics. TROWENT gives organizers:
Actionable insights through real-time data and performance metrics
New sponsorship and upsell opportunities
The ability to visualize attendee behavior within the event area
Greater visibility into who interacted with whom, when and where