About TROWENT
TROWENT is a smart event technology platform designed to facilitate seamless and contactless digital information exchange during trade fairs, large-scale events, and exhibitions. By focusing on lead generation and revenue growth, TROWENT enables both in-person and digital participants—visitors and exhibitors alike—to achieve true event efficiency. Our platform goes beyond capturing potential leads. It empowers participants to deliver relevant digital content and collect meaningful data. TROWENT works by deploying contactless smart readers— Troreader devices—at event entry points, exhibitor booths, and meeting tables. All visitors are equipped with physical or digital smart access cards embedded with NFC, barcode, or QR technology, allowing them to interact with Troreader devices effortlessly. Gone are the days of printing thousands of brochures. With TROWENT, company information, catalogs, and price lists are shared digitally, instantly, and in the most efficient manner. Troreader readers come preloaded with exhibitor content, making access fast, eco-friendly, and streamlined. What truly sets TROWENT apart is its concept of a “digital handshake.” When a visitor interacts with a booth’s reader, both the visitor and the exhibitor exchange valuable data. Exhibitors receive detailed visitor contact and profile information, while visitors gain instant access to the exhibitor’s digital marketing content. This interaction is entirely touch- free, safe, and secure. Say goodbye to manually collecting business cards, sorting leads, or calculating who spoke to which potential customer. TROWENT consolidates all leads digitally into a single platform and delivers real-time, data-driven insights for both organizers and exhibitors.
Developed by SMARTOVER SOFTWARE A.Ş.
TROWENT is developed by SMARTOVER SOFTWARE A.Ş. as part of an innovation initiative under the umbrella of ULUTEK Teknopark. Our mission is to bring next-generation digital transformation technologies to the event industry and contribute to smarter, more effective networking experiences.Smarter Connections with TROWENT.
